Landmark Revitalisation
Historically, Hong Kong's epicentre of luxury experiences has been Hongkong Land's LANDMARK and now it is set to evolve into the city's ultimate lifestyle destination for global fashionistas, epicureans, and art devotees.
Situated in the heart of Hong Kong, Hongkong Land is orchestrating the largest retail transformation of its Central Portfolio, with LANDMARK remaining open throughout this period. Over the next three years, the total investment is expected to exceed US$1 billion (HK$7.8 billion) from both Hongkong Land and its esteemed tenants.
The revitalised LANDMARK will feature over 200 diversified retail tenants, including exclusive partnerships and a state-of-the-art Sotheby’s exhibition. It will feature new culinary hotspots offering top-tier dining experiences with four brands debuting their own al fresco terraces, a distinguished jewellery and watch boulevard, a curated haven for beauty and contemporary fashion, and immersive artistic spaces designed to captivate visitors.
On completion, LANDMARK will house some of the finest global expressions of the world’s most coveted luxury brands, all within less than half a square kilometre from the heart of Hong Kong.
Upon completion, the revitalised LANDMARK also aims to secure several of the highest environmental, health and safety, and wellbeing certifications including BEAM Plus Interiors, LEED Commercial Interiors and WELL, making it one of the greenest property upgrades in Hong Kong.
Supported by 10 of the world’s most prestigious brands (Cartier, CHANEL, Dior, Hermès, Louis Vuitton, Prada, Saint Laurent, Sotheby’s, Tiffany & Co., and Van Cleef & Arpels), the transformed LANDMARK will usher in a new era of ultra-luxury by introducing a unique amalgamation of prestigious Maison destinations from the world’s most revered luxury brands.
These Maison destinations will more than double their footprints to over 220,000 sq. ft. (21,000 sq. m.), elevating their retail concepts across awe-inspiring two-to-eight-storey Maison destinations. In fact, some of the Maison’s will be amongst the largest available for these brands and include bespoke experiences like haute couture ateliers, private dining, and exclusive concierge services in double-heighted salons for VIPs.
Northcroft Hong Kong Limited will play a key role in this transformation as the quantity surveyors for these partnering brands, helping them fully realise their most ambitious creative visions with these new expansive canvases from concept to completion.
Voices of Luxury: Tenant Perspectives
Some of our key luxury clients have shared their perspectives on the shared vision for LANDMARK’s transformation:
“Louis Vuitton is proud to be a part of this visionary project with Hongkong Land. Over several decades, we have developed special relationships with our loyal clients at LANDMARK and we look forward to providing them with even more elevated experiences in the future,” said Robert Calzadilla, North Asia President, Louis Vuitton.
“Dior has been a long-standing partner with Hongkong Land since 1995 and we cherish our location in the heart of LANDMARK ATRIUM. We look forward to being part of this ambitious transformation of LANDMARK, reinforcing its appeal as one of the most luxurious shopping destinations in the world,” said Jean-Baptiste Debains, President Asia Pacific, Christian Dior Couture.
“The vibrant energy and cultural richness of Hong Kong have consistently been an inspiration for us. What makes this city so distinctive is its reverence for heritage while welcoming creativity, similar to the values of Van Cleef & Arpels. Shoppers in Hong Kong have refined tastes and genuine curiosity and are open minded and receptive to new creative concepts. This creates an ideal setting for showcasing unique artistic offerings,” said Julie Clody Medina, President, Asia Pacific, Van Cleef & Arpels.
“Hongkong Land has been a key partner of PRADA Group since we opened our first store in Asia Pacific over 30 years ago in LANDMARK; a testimony of a long-lasting collaboration, and of the strategic presence for the Group within the luxury destination. We share a common vision, whose ultimate goal is providing an extraordinary one-to-one customer experience, with tailored services to the ever-changing luxury clientele,” said Giulio Brini, Managing Director of Prada Asia Pacific.
“LANDMARK has long been a key global location for Tiffany & Co. We are excited to be a part of this transformation with Hongkong Land, and have ambitious plans to create an unforgettable new experience for our clients in Hong Kong,” said Maxence Kinget, President Greater China of Tiffany & Co.
* Extracts and photos courtesy of Media OutReach Limited 2024
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